The LPGA Futures Tour has been known as “the Road to the LPGA” and since 1999, it has been designated as the LPGA’s developmental tour. In November 2011, Symetra Financial Corporation is the new title sponsor and has been renamed: “Symetra Tour — Road to the LPGA”. The goal of the Symetra Tour is to provided rising stars in women’s golf with an opportunity to prepare for a career on the LPGA Tour.
As part of a multi-year agreement with the LPGA, Symetra will receive official naming rights to the tour, widespread branding, an online presence, customer engagement activities, clinics, tickets and hospitality programs. Financial terms of the deal were not disclosed.
“This is an exciting day for Symetra. Not only are we announcing a title sponsorship with one of the great names in sports — the LPGA — we’re unveiling a new company logo that will be part of the Symetra Tour’s new identity as well,” said CEO Tom Marra. “Like the rising stars of the LPGA, Symetra is a company on the move. So our new logo incorporates a brand icon — the swift — one of the fastest fliers in the animal kingdom. It represents the energy, speed and agility our business partners and customers expect from us in delivering valuable retirement, benefits and life insurance products.”
With naming rights to the Symetra Tour, the company is making an important investment in its brand, which is represented by thousands of employee benefit consultants, financial institutions, and independent agents and advisors across the country. “Our partnership with the LPGA gives us a unique opportunity to build brand awareness on a national scale while advancing women’s professional golf,” said Marra.
The Symetra Tour further expands the company’s sports marketing portfolio, which also includes the “Symetra Heroes in the Classroom” program honoring outstanding teachers in partnership with the NFL’s Seattle Seahawks, Atlanta Falcons, Chicago Bears and San Francisco 49ers; the “Badges for Baseball” program for at-risk youth with the Cal Ripken, Sr. Foundation; “Together We Play,” a children’s fitness and education initiative with the Seattle Sounders (Major League Soccer); and sponsorship of PGA Tour player J.J. Henry.
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